Fall 2022 Go by Bike Week Media Kit

Thank you for helping us spread the word about Go by Bike Week! Below you will find important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

About Go by Bike Week:

Event Dates: Monday, October 3 - Sunday, October 9, 2022.

Find more information and register at bikehub.ca/gbbw

Since 2007, Go by Bike Week (formerly known as Bike to Work Week) has motivated 167,000 participants to cycle their daily commute including 26,000 new cyclists. Go by Bike Week is a week-long celebration of cycling, encouraging everyone across Metro Vancouver to give cycling a try.

This fall, we’re excited to show people that cycling doesn’t need to stop when summer ends. Weather and darkness are the main reasons that Go by Bike Week participants cite for not riding more, but Metro Vancouver has a climate where cycling can work year round as long as people have the knowledge, motivation and proper gear to cycle safely. Fall Go by Bike Week aims to show people that cycling can be safe, comfortable and fun year-round!

To participate, people register, go for a bike ride, then log their ride on HUB Cycling’s free online tracking tool at bikehub.ca/gbbw. The tool encourages friendly competition, gives the opportunity for people to win great prizes, track how far they’ve cycled, and see how many greenhouse gas emissions they’ve saved. This fall, the more trips you log, the more prizes you’re eligible to win! And ALL cycling trips count, whether you’re cycling to work, to school, to meet a friend, or for recreation.

Throughout the week, people can also visit any of HUB Cycling’s 32 in-person “Celebration Stations” across Metro Vancouver to receive free basic bike maintenance, snacks, cycling information, and enter prize draws! HUB Cycling will also be sharing tips and tricks on how to cycle safely in rainy weather, what to wear, proper light usage in the dark and more.

As always, registration and participation for Go by Bike Week is 100% free. You can register as a team, join an existing team, or ride solo. Participants can register before or during the event at bikehub.ca/gbbw. If you’ve already participated in the past, then simply log a trip to re-register yourself for this event.

Why Register for Go by Bike Week?

Improve your health and fitness
Reduce your environmental impact
Save money and time commuting
Enter into prize draws and the overall grand prize - a Cycling Adventure for Two in Italy!
Challenge others and be in with a chance of becoming an award-winning team
ALL bike trips count - trips to work, a shop, the gym, or just for leisure!
Registration is 100% free!
Go By Bike Week is a strong advocacy tool for us. These numbers help us work with local leaders to improve cycling in Metro Vancouver.

How to Register/Key Messages:

Cycling doesn’t need to stop when summer ends!

*Please include this link prominently in any Go by Bike Week promotions.

Cycling can still be safe, comfortable, and fun even in rainy, dark fall and winter weather.

A Commitment to Safety

A message from Go By Bike Week partner, Lafarge Canada.

At Lafarge Canada, we are building progress for people and the planet. We are committed to building communities that are more accessible, more diverse and more connected. By looking at how we are moving people within these communities safely and efficiently, we can support healthier and more active communities.

For many Canadians that are living in urban centers, cycling presents a viable and sustainable alternative mode of transportation. Recent research has acknowledged, however, that safety concerns represent the greatest barrier for Canadians to adopt cycling. Lafarge Canada’s approach to promoting safe cycling throughout the communities in which we operate is by focusing on 5 key pillars: Health Promotion, Infrastructure, Vehicle Safety, Driver Education and Cyclist Education.

By partnering with key stakeholders, such as HUB, we actively promote cycling as a valuable and sustainable alternative mode of transportation, support improved infrastructure, and help share cycling safety education. We systematically review our vehicle fleets to ensure we identify industry-accepted engineering solutions with the goal of preventing vehicle-cyclist collisions and re-invest in our driver training programs to ensure our drivers are equipped with the best skills available when sharing the road with other Canadians.

For more information about Lafarge’s 5 Key pillars please visit: www.lafarge.ca/en/cycling-safety

About HUB Cycling:

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

Example Newsletter Copy:

Cycling doesn’t need to stop when the summer ends! Come discover that cycling can be safe, comfortable and fun year-round during HUB Cycling’s Fall Go by Bike Week from Oct. 3-Oct. 9, 2022! Register for free today at bikehub.ca/gbbw.

How do I participate?

Register
Go for a bike ride
Log your ride at bikehub.ca/gbbw

Is there anything else I can do during the event?

Visit any of HUB Cycling’s 25 in-person “Celebration Stations” across Metro Vancouver to receive free basic bike maintenance, snacks, cycling information, and enter prize draws!
Compete with friends and colleagues using our online tracking tool
Win prizes for participation
Track how many trips and how far you’ve cycled
Track how many greenhouse gas emissions you’ve saved
Get information from HUB Cycling on tips and tricks on how to cycle safely in rainy weather, what to wear, proper light usage in the dark, and more

Already taken part before? Simply log a trip to be considered a 2022 Fall participant.

Your logged bike trips help HUB Cycling work with local leaders to improve cycling conditions in Metro Vancouver, and make you eligible to win great prizes like a Cycling Adventure for Two in Italy! All bike trips count. Go to bikehub.ca/gbbw to register and log trips.

HUB Cycling’s Social Media & Website Info:

Twitter: @WeAreHUB

Instagram: @hubcycling

Facebook: @WeAreHUB

LinkedIn: HUB Cycling

Hashtags: #GoByBike #GoByBikeBC #Bike2Work

Go by Bike Week Webpage: bikehub.ca/gbbw

Example Social Media Posts to Retweet/Reshare:

Example Social Media Posts to Create:

Don’t forget to tag us and use the hashtag #GoByBike, #Bike2Work and #GoByBikeBC!

Facebook

Cycling doesn’t need to stop when the summer ends!

@WeAreHUB’s Fall Go by Bike Week is back Oct. 3-Oct. 9.

This fall, they’re bringing back 32 Celebration stations across Metro Vancouver where participants have a chance to win awesome prizes, get free bike checks,snacks, and cycling maps. During the event, they'll share tips and tricks on how to cycle safely in rainy weather, what to wear, proper light usage in the dark and more.

Register, go for a bike ride, then log your ride at bikehub.ca/gbbw for a chance to win great prizes like a Cycling Adventure for 2 in Italy! #Bike2Work #GoByBike #GoByBikeBC

@WeAreHUB works to get more people cycling, more often! Register free for HUB Cycling’s Fall Go by Bike Week from Oct. 3 - Oct. 9 at bikehub.ca/gbbw to show your support for cycling in #MetroVan
#Bike2Work #GoByBike #GoByBikeBC

Instagram

Cycling doesn’t need to stop when the summer ends!

@hubcycling’s Fall Go by Bike Week is back Oct. 3 - Oct. 9.

This fall, they’re bringing back 32 Celebration stations across Metro Vancouver where participants have a chance to win awesome prizes, and get free bike checks and snacks! During the event, they'll share tips and tricks on how to cycle safely in rainy weather, what to wear, proper light usage in the dark and more.

Register, go for a bike ride, then log your ride at bikehub.ca/gbbw for a chance to win great prizes like a Cycling Adventure for 2 in Italy! Register free today at bikehub.ca/gbbw and log your trips online for a chance to win great prizes like a Cycling Adventure for 2 in Italy! #Bike2Work #GoByBike #GoByBikeBC

Twitter

@WeAreHUB’s Go by Bike Week is back Oct. 3 - Oct. 9!

Ride your bike to 32 Celebration stations during the event for free bike checks, snacks, prizes and more!

Cycling doesn’t need to stop when the summer ends!

HUB Cycling’s Go by Bike Week is back Oct. 3 - Oct. 9! Has your organization registered yet?

Register free today at bikehub.ca/gbbw and log your trips online during the week for a chance to win great prizes like a Cycling Adventure for 2 in Italy!

HUB Cycling’s online tracking tool allows you to get competitive with your teammates and other teams by tracking how many kilometres you cycled and how many greenhouse gases you saved. Plus, your team will be eligible to win great prizes and awards at HUB Cycling’s annual Bike Awards!

#Bike2Work #GoByBike #GoByBikeBC