Spring 2023 Go by Bike Week Media Kit

Go by Bike Week banner. The event takes place May 29-June 4, 2023. Participants can register for free at bikehub.ca/gbbw

Thank you for helping us spread the word about Go by Bike Week! Below is important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

 

About Go by Bike Week:

Event Dates: Monday, May 29 - Sunday, June 4, 2023

Find more information and register at bikehub.ca/gbbw

 

Since 2007, Go by Bike Week (formerly known as Bike to Work Week) has motivated 130,000 participants to cycle their daily commute including 20,000 new cyclists

Go by Bike Week is a week-long behaviour change campaign aimed at getting more people to cycle more often for commuting purposes. During the week-long event, HUB Cycling encourages people to get out and ride their bikes anywhere and everywhere, and shares resources like maps to equip them with the knowledge they need to cycle for transportation. Log your trips online at bikehub.ca/gbbw for a chance to win great prizes, track your kilometers, and see how many greenhouse gas emissions you’ve saved. 

Go by Bike Week is also known for our Celebration and Community Stations! This year's Spring Go by Bike Week will have 30 Celebration Stations. At Celebration Stations, participants can win awesome prizes, get free bike checks from local mechanics, and pick up free snacks! Community Stations are hosted by bike-friendly businesses and organizations across Metro Vancouver and offer free snacks, giveaways, and basic bike maintenance.

As always, registration for Go by Bike Week is 100% free. You can register as a team, join an existing team, or register solo. Participants can register before or during the event at bikehub.ca/gbbw.

 

Why Register for Go by Bike Week? 

  • Registration is free
  • Visit Celebration Stations across Metro Vancouver for free snacks, maps, bike checks and to engage with community members
  • Enter into prize draws simply by riding your bike
  • Get helpful cycling tips and route information
  • Track your trips online and create some friendly competition with your team. Your logged trips also help us work with local leaders to improve cycling conditions in Metro Vancouver.
  • Remember that all bike trips count - trips to work, school, a shop, the gym, or just for fun!

 

How to Register/Key Messages:

Register and log your trips today at bikehub.ca/gbbw

*Please include this link prominently in any Go by Bike Week promotions. 

 

About HUB Cycling: 

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

 

Example Newsletter Copy: 

Riding your bike isn't only meant for days off. Shift gears from weekend rides to weekday commutes with Go By Bike Week! HUB Cycling’s Spring Go by Bike Week returns to Metro Vancouver from May 29-June 4! Register for free at bikehub.ca/gbbw

This year's event will have 30 Celebration Stations where participants can ride by for free snacks, basic bike maintenance, cycling maps, prizes, and more! Register solo or as a team with your co-workers, roommates, family or friends.

Already taken part before? Simply log a trip to be considered a Spring 2023 participant. 

Your logged bike trips help HUB Cycling work with local leaders to improve cycling conditions in Metro Vancouver. Help us build a healthier, happier, and more connected future together. Remember that all bike trips count! Register for free and log your trips at bikehub.ca/gbbw.

 

HUB Cycling’s Social Media & Website Info:

Twitter: @WeAreHUB

Instagram: @hubcycling

Facebook: @WeAreHUB

Hashtags: #GoByBike #GoByBikeBC

Go by Bike Week Webpage: bikehub.ca/gbbw

 

Example Social Media Posts to Retweet/Reshare:

Twitter

Instagram

Facebook

LinkedIn

 

Example Social Media Posts to Create: 

Don’t forget to tag us and use the hashtag #GoByBike and #GoByBikeBC!

 

Facebook

Shift gears from weekend rides to weekday commutes with @WeAreHUB’s Go by Bike Week from May 29-June 4! 

Ride to 30 Celebration Stations across Metro Vancouver to win prizes, get free bike checks, and eat free snacks! Log your trips during the week online for a chance to win great prizes and build support for more safe cycling infrastructure.

Register for free at bikehub.ca/gbbw 

#GoByBike #GoByBikeBC

 

@WeAreHUB works to get more people cycling, more often! Register for HUB Cycling’s Go by Bike Week from May 29 - June 4 at bikehub.ca/gbbw to show your support for cycling in #MetroVan

#GoByBike #GoByBikeBC

 

Instagram

Shift gears from weekend rides to weekday commutes with @hubcycling’s Go by Bike Week from May 29-June 4! 

Ride to 30 Celebration Stations across Metro Vancouver to win prizes, get free bike checks, and eat free snacks! Log your trips during the week online for a chance to win great prizes and build support for more safe cycling infrastructure.

Register for free at bikehub.ca/gbbw 

#GoByBike #GoByBikeBC

 

Twitter

Shift gears from weekend rides to weekday commutes with @WeAreHUB’s Go by Bike Week from May 29-June 4! 

Ride your bike to HUB's Celebration Stations during the event for free bike checks, snacks, prizes, and more! 

Register for free at bikehub.ca/gbbw #GoByBike 

 

LinkedIn

Shift gears from weekend rides to weekday commutes with HUB Cycling’s Go by Bike Week from back May 29-June 4! Has your organization registered yet? 

Ride to 30 Celebration Stations across Metro Vancouver to win prizes, get free bike checks, and eat free snacks! Log your trips during the week online for a chance to win great prizes and build support for more safe cycling infrastructure.

HUB Cycling’s online tracking tool lets you compete with your teammates and other teams by tracking how many kilometers you cycled and how many greenhouse gas emissions you saved. Plus, your team will be eligible to win great prizes and awards at HUB Cycling’s annual Bike Awards!

Register for free at bikehub.ca/gbbw

#GoByBike #GoByBikeBC

 

Example Images and Graphics for Promotional Use: 

 

Download Graphics Here 

 

Download 11" x 17" Event Poster 

Download 11" x 17" Event Poster for High Schools

 

Email Signature:

Spring Go by Bike Week Email Signature

 

Web Banners:

Spring Go by Bike Week Web Banner

Spring Go by Bike Week Web Banner for High Schools

 

 

Social Graphics:

Spring Go by Bike Week Social Graphic      Spring Go by Bike Week Social Graphic

Spring Go by Bike Week Social Graphic      Spring Go by Bike Week Social Graphic

Spring Go by Bike Week social graphic for high schools.      Spring Go by Bike Week social graphic for high schools

Spring Go by Bike Week social graphic Spring Go by Bike Week social graphic 

 

Download Graphics Here

 

If you have any questions about promoting Go by Bike Week, please contact our Event Manager, Lisa, at gobybike@bikehub.ca

Happy cycling!