Bike to Shop 2021 Media Kit

Thank you for helping us spread the word about Bike to Shop! Below you will find important information about the event and sample text for newsletter and social media promotions. Please feel free to use any of the images in this folder for your promotions.

 

About Bike to Shop:
 

Event Dates: Sat, August 7 - Fri, August 20, 2021

Website: bikehub.ca/biketoshop

From August 7 - 20, 2021, local businesses in 20 neighborhoods across Metro Vancouver are offering amazing freebies and sweet deals for people biking to their businesses. Half of the neighborhoods are taking part from August 7 - 13 and the other half from August 14 - 20 - so you have plenty of opportunities to explore! 

In-person events are BACK! We have 11 Knowledge HUBs around the region where you can stop by for free basic bike maintenance, snacks, cycling information, giveaways, raffle prizes, and the opportunity to engage with your local community.

Registration is 100% free. Let’s show our businesses and decision-makers how important cycling is for local businesses and for the community. Register now at bikehub.ca/biketoshop.

 

About HUB Cycling: 

HUB Cycling makes cycling better through education, action, research, and events. More people cycling means happier, healthier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone!

 

Example Newsletter Copy: 

Support local businesses this summer and Bike to Shop! 

From August 7 - 20, 2021, local businesses in 20 neighborhoods across Metro Vancouver are offering amazing freebies and sweet deals for people biking to their businesses. Half of the neighborhoods are taking part from August 7 - 13 and the other half from August 14 - 20 - so you have plenty of opportunities to explore your local neighborhood and the Metro Vancouver region! 

During the event, stop by one of HUB Cycling’s 11 Knowledge HUBs for free bike tune-ups, snacks, bike information, prizes, and more. Register for free at bikehub.ca/biketoshop

 

HUB Cycling’s Social Media Info:

Twitter: @WeAreHUB, #Bike2Shop, #BikeToShop

Instagram: @hubcycling, #Bike2Shop, #BikeToShop

Facebook: @WeAreHUB, #Bike2Shop, #BikeToShop

 

Example Social Media Posts to Retweet/Reshare:

Twitter 

Instagram 

Facebook

 

Example Social Media Posts: 

Don’t forget to tag us and use the hashtag #Bike2Shop and #BikeToShop!

Posts for Supporters, Sponsors & the General Public:

 

Facebook - @WeAreHUB

Metro Vancouver is re-opening and supporting local businesses has never been more important. Make a commitment to do your shopping trips by bike this month with @WeAreHUB’s #BikeToShop!

From August 7 - 20, 2021, local businesses in 20 neighborhoods across #MetroVancouver are offering amazing freebies and sweet deals for people biking to their businesses.

Register for free at bikehub.ca/biketoshop to score these freebies from participating stores just by showing up on two wheels! #Bike2Shop

 

Instagram - @hubcycling

Metro Vancouver is re-opening and supporting local businesses has never been more important. Make a commitment to do your shopping trips by bike this month with @hubcycling’s #BikeToShop!

From August 7 - 20, 2021, local businesses in 20 neighborhoods across #MetroVancouver are offering amazing freebies and sweet deals for people biking to their businesses.

Register for free at bikehub.ca/biketoshop to score these freebies from participating stores just by showing up on two wheels! #Bike2Shop

 

Twitter - @WeAreHUB

Support local businesses and #BikeToShop!

From August 7 - 20, 2021, local businesses in 20 neighborhoods across #MetroVancouver are offering amazing freebies and sweet deals for people biking to their businesses. @WeAreHub 

Register for free at bikehub.ca/biketoshop

 

Posts for Participating Businesses:

 

Facebook - @WeAreHUB

Make a commitment to bike and shop local this month! We are thrilled to be taking part in @WeAreHUB’s #BikeToShop event this August.

From [INSERT DATES YOU ARE TAKING PART] we are proud to offer [INSERT YOUR OFFER] to everyone that registers for the event and stops by our business on a bike.

Register for free at bikehub.ca/biketoshop

 

Instagram - @hubcycling

Make a commitment to bike and shop local this month! We are thrilled to be taking part in @hubcycling’s #BikeToShop event this August.

From [INSERT DATES YOU ARE TAKING PART] we are proud to offer [INSERT YOUR OFFER] to everyone that registers for the event and stops by our business on a bike.

Register for free at bikehub.ca/biketoshop

 

Twitter - @WeAreHUB

We are thrilled to be taking part in @WeAreHUB’s #BikeToShop event!

From [INSERT DATES YOU ARE TAKING PART] we are proud to offer [INSERT YOUR OFFER] to everyone that registers for the event and visits us by bike.

Register for free at bikehub.ca/biketoshop

 

 

 

Example Images for Promotional Use: 

See example imagery below. More graphic and image options are available at the link below.

Download Graphics Here 

 

 

 

 

 

Download Graphics Here 
 

If you have any questions about promoting Bike to Shop, please contact our Marketing Manager, Rianna, here.

Happy cycling!